The creations of H & M autumn/winter 2012/2013 play with the contrasts of simplicity and opulence. GLAMOUR shows you what to expect in the coming months at H & M in the stores. Plus: the H & M Lookbook with prices.
H & M occurs in the autumn/winter 2012/2013 confidently and combines clear lines and sophisticated silhouettes with glamorous jewelry stones, ornaments, lurexdurchzogenen materials, shine and elegant photo prints. The Swedish fashion chain is her latest collection under the motto “Minimalism meets maximalism”. Just like on the catwalks expect customers from H & M in the stores gemstone colours, crystalline surfaces and intricately embroidered dresses, shirts and skirts. Waffle structures can be found on the shorts and jackets, peplum on shirts and skirts. The predominantly dark color world of H & M collection, consisting of Bordeaux, black, Midnight blue and Emerald, is penetrated by dirty yellow, stone grey and gold. Shiny materials the purist forms elicit a touch of extravagance. “The elegant and minimalist pieces give a fresh and modern feel and look just great with the new textures, shapes, and decorative elements that come through the maximalism”, says H & M chief designer Ann-Sofie Johansson to the new autumn / winter collection.
H & M autumn/winter 2012/2013 – Lookbook & showroom
GLAMOUR attended the presentation of the new H & M collection, to capture first impressions. Additionally, we show the complete Lookbook plus prices you.