It is increasingly more frequent to see at women feminine magazines that exceeds the size 44. But have you noticed you used that in none of these magazines is used the word fat? It is as if they had a pathological terror to write it in the fashion world. It is taboo. Instead, it used a series of euphemisms to avoid it. Euphemisms like which I have today here.
By which fat is a Word is full of prejudices, from negative content? It is something that happens to other adjectives describing physical attributes such as high, low, blonde or brunette. However, in the case of fat, There is an absurd terror to use it and in the world of fashion more. Taboo! MOM, fear!
You look where you look, it seems that magazines, editorials and fashion brands make juggling to avoid the word and they use all kinds of terms, some even invent them are, to avoid calling things by their name. Here are some examples.
Large size. Or as they say our Anglo-Saxon colleagues Plus Size, because everything is fine in English.
But there are fashion editorials and marks who think that using the word big is “too much”. Are those who abuse the term size XL and remain as plates, as if the acronym rebajasen the tone of the message (is why X equal to incognito, I wonder?). Maxi size It is another term often used to refer to which carry more than one size 44. Following this line, we have also Special size, extra large or extended size.
For some years the term that most wins in magazines and fashion editorials is curvy. And the joy with which used it seems to be that being curvy is the most now and if’re you not, bad luck, girl. All the cool girls are curvy: Adele, Salma Hayek, Kim Kardashian… In our country it has translated to be a woman with curves. O curvilinear.
Generous curves is another way of saying it. Or good looking, that translated into the language of fashion means that there is much to look, but said fondly. The Americans also used the term full figured.
Voluptuous Palm takes more and more. It is a term of the most sensual and suggestive and every time I hear it I guess to Nigella Lawson, woman voluptuous, preparing chocolate cakes.
One of the euphemisms that takes the cake in recent times is real woman, as if the rest of the women weren’t it, what upsets me enough because in the end we fall into more of the same: what have to do to be thin or FAT to be a real woman? Is that we are not real all?
Last year it became fashionable the concept fofisano, Although it is used more for men, something also fell to the side of female publishers.
There are some that are artistic and finolis plan and resort to more recherché terms. One of those who like is rubenesca. Almost as much as the of Renaissance beauty, that it will at the same time and that recreates those Rubens thanks showing us their beautiful pleats without complexes.
Following this line also there who uses the term Baroque, but I’ve always been more of neoclassicism: vamos, of classical forms, another euphemism to highlight.
Woman without complexes. Here’s another euphemism for total where. No complex of what? Are you talking to me? Eh? Eh?
Plump It is one of the terms used, but not much in fashion and more in the world of women’s magazines. “It’s a plump girl…”. Is equivalent to the “you are of large bones” that used my grandmother with love to comfort me when he could not enter a 36 or shots. It’s just you are wide, He said my madre.* * or redondita. Or entry into meat. Good year *, dear.
Rotund woman. Dale Dale. Rotunda in what? In ideas? In attitude? In opinions? Solid You can read in the magazines, in the masculine cut. O turgid.
In the last two years it has become fashionable in our country the term gordibuena, Thanks to Elena Devesa and Rebeca Gómez, the two founders of WeLoverSize, one of the reference sites for the girls who say without fear, are fat. They have just published the book Gordifuckingbuena with topics of today and were kind enough to answer a few questions. As for example, why you thought that women’s magazines did not dare to use the word fat directly and this is what we answered: “female and fashion magazines carry throughout its history, highlighting the important thing is to see you beautiful and thin.” For them, the word fat, it is still taboo, is everything you have spent years avoiding than women, and that makes it a pejorative adjective, something that neither OK nor is healthy. They have never spoken of it compatible which is being fat and enjoying a fantastic health, as they neither speak that not all the thin are healthy. They assume, that if you are fat you are sick, and that moves to their readers and society. “They have stigmatized a Word and a type of body, so now, when you want to add to the cart, used euphemisms to avoid using the term who have spent so many years criticizing.”
Elena and Rebecca, founders of WeLoverSize.
Before the euphemisms used by the journals they think that ‘because of the afore-mentioned, many fat women are not prepared to take that little sign and prefer, use or hear, ‘softer’ terms. Associated with the adjective something negative, when in fact is a quality that characterizes us, as high/thin/morena”.
Like us call things by their name. We are fat, gorditas, or plump, hermositas or soft. G-O-R-D-A-S Lords. Sooner we assimilate it, before we begin to love our bodies (…) Elena Devesa and Rebeca Gómez de WeLoverSize.
Before the origin of the term gordibuena, which is part of the title of his book, the founders of WeLoverSize explained to us that “as mentioned in the book, the word gordibuena was born in Latin America a few years ago and decided to bring it to Spain since it seemed a breath of fresh air among so much negativity that always is associated with everything related to overweight.” Our collaborator Betty Romero wrote an article about this term that quickly became viral and there we realized the need that were so many women take over a term that defines them without feeling shame”.
But they are also considered defenders of the term fat, more unadorned: “we understand that people who ring you unpleasant since we have been hearing it as an insult and pejorative form for centuries there are still. But we fight precisely and performed exercises to raise awareness that it is only one adjective more, as they can be blond, freckled, or high. As we say in the book: ‘ when to stop bowing their heads ‘ for what we are, the rest will stop using it as an insult against us. “The day you describing yourself as fat without implying anything negative, you’ve disarmed enemy.'”
Maria, Pretty and Ole.
Mary, founder of the award-winning Pretty and Ole blog, says that the use the word fat or not in the magazines “are fashion. I use ‘Serrano bodies’, not only to refer to the fat but to all persons who are aware that there are no guns in the beauty and want to live happy with your body. Gives equal how that call. Just sounds more ‘trendy’ or less offensive, but is the same or even more attractive, which is great as a first step for the girls who have yet to accept his body. The fat Word, even to the fat still offends.” If the negative connotations of the adjective will disappear someday she responds to us that “the word ‘fat’ is disappearing due to people and blogs that already use it in a context of confession and acceptance. “But we are human and, as I said a follower, ‘although thousand years pass always we criticize the physical’ so will continue to exist the negative connotation”.
It is clear that the fashion world has a terribly afraid to utter the word fat, as if it were an insult, but precisely is this reticence that seems to us to be more insulting and manages to fill the word’s negative connotations. And we should be the first to us atreviésemos with her.
In Jezebel | The curvy models are fashion, it breaks down stereotypes